Marketing Strategies Of An American Clothing Brand Company

1. INTRODUCTION 1.1 Abstract 2. Aeropostale is an American clothing brand company that deals in apparel and accessories for men and women principally in the age of 10 to 30 years. It is a proprietary brand that designs, markets and sells its own merchandise. It receives raw materials from a range of suppliers and manufactures its own line of products. It has various departments namely men, women, boys, girls and accessories. 3. The brand focuses on marketing strategies by advertising in newspapers, popular websites and banners across the United States. 4. The customers have an option of becoming a privileged customer or chose to be a regular customer. The privileged customers are offered various coupons that lure them to attractive deals. 5. Apart from having several outlets across the United States it has a well-designed online portal that provides the customers a quick view of its product line, which eases the burden of travelling to the store. The customers can place orders and make payment online using their credit/debit card. There are different shipping options with additional costs by means of which the customers can get an expedited delivery. 1.2 Purpose of Database Aeropostale is a rapidly developing material brand that has as of late chosen to build its income potential by growing its capacities past the immediate geological vicinity. Until recently, it has focused essentially on the expansion of profits through increased marketing expenditures in localShow MoreRelatedMarketing Strategies Of An American Clothing Brand Company1075 Words   |  5 PagesEXECUTIVE SUMMARY: Aero is an American clothing brand company that deals in apparel and accessories for men and women principally in the age of 10 to 30 years. It is a proprietary brand that designs, markets and sells its own merchandise. It receives raw materials from a range of suppliers and manufactures its own line of products. 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